Leadership Is Having an Irrational Sense of Hope Essay Example

Leadership Is Having an Irrational Sense of Hope Essay NANYANG BUSINESS SCHOOL MBA 2012-2013 TRIMESTER 1 B6018 LEADERSHIP AND ORGANIZATIONAL BEHAVIOR Course Coordinator/Instructor: Assoc. Prof Lim Beng Chong Office: S3-B2B-63 / E-mail : [emailprotected] edu. sg Class Schedule: Wed evenings 6:15pm 9:30 pm (or Saturday mornings 9:00 am -12:00 noon for extra/postponed sessions) Class Venue: NTU @ one-north SR 502 COURSE DESCRIPTION A leader is a man (woman) who has the ability to get people to do what they don’t want to do, and like it – Harry S. Truman (1954) Few organization and management issues have attracted as much interest and research work as leadership. From politics to the business world to military institutions, people are always searching for that someone, whom they called LEADER, to lead and inspire the people to achieve success or to bring about change. So what is leadership? There are many definitions of leadership in organizations. Almost every author of books has one. Bass (1990), after reviewing the literature, suggests that there are at least 12 different approaches to the definition. What is your definition of leadership? What type of leader are you? How can you be a better leader to your work team or organization? I hope you will begin to think about these questions as you embark on your leadership journey with me in this course. Essentially, effective leaders are those who can mobilize others to get extraordinary or exceptional things done in their work teams or organizations. In today’s organizations, managers are not only responsible for the planning, organizing and controlling functions in their work teams or organizations; they have to accomplish these goals by leading their people. We will write a custom essay sample on Leadership Is Having an Irrational Sense of Hope specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Leadership Is Having an Irrational Sense of Hope specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Leadership Is Having an Irrational Sense of Hope specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Hence, their success as managers is dependent on their ability to motivate and inspire others. In other words, being leaders of their people. From this perspective, success and failure as managers rest squarely on the ability of the managers to understand and manage people at work. Therefore, critical to leadership success is a good knowledge of managing people in organizations or a good grounding in the fundamentals of work behaviour in organizations. Given the above, this course will bring together the leadership literature and the insights on human nature at work from Organization Behaviour. The learning objectives are: †¢ Increase participants’ understanding of people at work as well as of organizations as complex systems by examining organizational behaviour at 3 levels: the individual (self and others), the work team and the larger organizational context. †¢ Increase participants’ understanding of leadership processes and how these are intertwined with an understanding of organizational behaviour. Develop participants’ repertoire of leadership capabilities through greater self-awareness a deeper understanding of the impact of their actions on others – and building leadership habits to better equip them to lead and take effective actions in today’s organizations. Leadership Develops Daily, not in a Day – John Maxwell 1 COURSE OUTLINE â€Å"The Law of Intentionality – Growth doesn’t just happen† Life is now in session. Are you present? Maxwell (2012) The appendix provides a summary of the topics that would be covered for each session. The approach to all sessions will be grounded on participation-centered learning and the course design includes a range of participation-centered activities such as case studies, group exercises and assignments, peer conversations, debates, self-reflection activities and talks by invited guest speakers. [See attached Course Outline table] READINGS PRE-CLASS PREPARATION The study of leadership and work behaviour, given its multidisciplinary nature, entails a fair amount of reading in preparation for the classes. Pre-class readings are essential and participants are expected to prepare the case studies or exercises prior to discussion in class. Two books have been prescribed and each covers different topics and levels of analysis. The relevant chapters for reading from each textbook and additional readings will be given in the detailed course outline. RECOMMENDED TEXTBOOKS IVANCEVICH, J. M. , KONOPASKE, R. and MATTESON, M. T. (2011). Organizational Behavior and Management 9th edition. McGraw – Hill Internation. New York. ULRICH, D. (2010). Leadership in Asia. McGraw-Hill OPTIONAL REFERENCES JOHN MAXWELL (2007). The 21 irrefutable laws of leadership. Thomas Nelson DANIEL LEVI (2007). Group Dynamics for Teams. 2nd edition. Sage Publication ROB GOFFEE and GARETH JONES (2006). Why should anyone be led by you? Harvard Business Press PARTICIPATION ASSESSMENT Class Participation/Sharing. The course is designed to provide ample opportunities for participants to contribute to the class learning by participating actively in the various class activities and by offering proactively their own experiences and insights for the benefits of other participants. This will constitute an important component of participants’ continuous assessment (10% of the total marks). â€Å"The law of Contribution – growing yourself enables you to grow others† – Maxwell (2012). Class Quizzes. Weekly seminars may commence with a short quiz to assess participants’ basic understanding of the concepts and key terms in the prescribed readings for that week. The purpose is to help participants develop a habit of continuous learning- a critical leadership habit. Hopefully, by the end of the course, participants will have built up a repository of knowledge on leadership and organizational behavior. Again, this will constitute another component of the participants’ Leadership Develops Daily, not in a Day – John Maxwell 2 continuous assessment (10% of the total marks). â€Å"the law of Consistency: motivation gets you going – Discipline keeps you growing. † Self Case Study (real life leadership/OB challenge). John McDonnell once said, â€Å"Every problem introduces a person to himself†. As a leader/manager, you are likely to encounter different types of work situations – both positive and negative. As leaders, we can make the mistake but not lose the lesson. Hence there is much to be learned from one’s experiences especially from less positive ones. The objective of this individual assignment is to provide an opportunity for participants to learn from their experience at work or working with others by overlaying the concepts and theories covered during the course on the real life challenges. (10% of the total marks). The law of Pain: good management of bad experiences leads to great growth. † Reflection PaperLeadership Journaling. As we embark on this learning journey together, I strongly encourage course participants keep a journal to note their reflections and thoughts throughout the course. These reflections and thoughts on leadership and organizational behaviour can form the basis for the reflection paper (less than 1000 words) to be submitte d at the end of the course (10% of the total marks). â€Å"The law of Reflection: learning to pause allows growth to catch up with you. Up to 4 x Mini-Group Assignments. Working in teams is part and parcel of organizational life. As leaders, we are expected to lead a team of diverse individuals to achieve a common goal. Many times, we are also members of other teams. Hence being able to lead and willing to be led is an integral part of being a manager. These mini-team assignments are designed to allow participants to work together to achieve a common goal. Hopefully, they can apply the science of leadership and OB in the process and hone their leadership skills (20% of the total marks). The law of influence: the true measure of leadership is influence – nothing more, nothing less. † Final Examination. The examination will be an open-book exam of two and a half hours. Summary of Course Assessment and Requirements: B6018 Max pts Class Participation / Sharing 100 Class Qu izzes 100 Self Case Study (real life leadership/OB challenge) 100 Reflection paper/leadership journaling 100 Up to 4 x Mini-Group Assignments 100 Final examination (open-book) 100 Total 600 ? subject to changes by the instructor during the course % Final score 10 10 10 10 20 40 100 Leadership Develops Daily, not in a Day – John Maxwell 3 ASSESSMENT PLAN Learning Goal Course Learning Objectives Assessment Method -class Quizzes -Self Case Study -Reflection Paper min-group assignments -Open-book examination -Self Case Study -Reflection Paper mini-group assignments -Open-book examination -Peer assessments of the skills demonstrated during Mini-group assignments Acquiring Applying Knowledge To gain an understanding of various concepts of leadership and organisational behaviour, such that students can use the â€Å"most useful† concepts for their professional lives. Assessment Rubrics* Written Assignment Rubric Critical/Creative Thinking To show critical/creative thinking in the evaluation of written ideas and case examples about leadership/OB. Written Assignment Rubric Teamwork and interpersonal skills To improve students’ skills for working with others. Peer Assessment Rubric Leadership Develops Daily, not in a Day – John Maxwell 4 Written Assignment Rubric Criteria Acquiring knowledge and Critical Thinking Description This refers to the breadth and depth of understanding and analysis of the subject/content. Quality of answer assessed by well-considered and supported assertions, arguments, explanations, logic and inferences drawn from accurate interpretation and appropriate use/citation of literature. Range Poor Answer and/or literature cited do not address the question well. Answer is descriptive rather than analytical. Arguments are implicit rather than explicit. Logic and inferences are not clear. Average Answer and/or literature cited generally address the question. There is analysis and arguments but they are weak and broad. Arguments and logic are piece-meal and not integrated. Some issues are discussed adequately and others, less adequately. Minimum description of appropriate application of knowledge, experience and insights. Good Answer addresses the question directly. Literature is appropriately cited to support assertions and arguments. Writing is generally logical and integrated. Nonetheless, answer falls short of the highest standard in some ways, e. g. possible lines of assertion or argument may be missed or neglected. Well argued application of knowledge with clear and logical linkage to personal experience. Relevant insights and new ideas that have considered the practical constraints. Nonetheless, answer falls short of the highest standard in some ways, e. g. , lapses in one or more arguments, inadequate description. Excellent Answer addresses the question directly with breadth and depth. Literature is appropriately cited to support assertions and arguments. Writing is relevant, logical, and well integrated. Mark Awarded Application of knowledge and Creative thinking This refers to the appropriate application of knowledge and linkages to personal insights and experience. Creative insights and ideas are welcome when they are relevant and anchored to realistic/practical challenges. Inappropriate application of knowledge. Inadequate description of experience and insights. Little or no insights. Irrelevant or impractical ideas. Very well argued application of knowledge and boundaries, with clear and logical linkage to personal experience. Relevant insights and new ideas that have considered the practical constraints. Leadership Develops Daily, not in a Day – John Maxwell 5 Quality of Writing – clarity of expression Quality of Writing – Organization and Formatting This refers to how effectively arguments, ideas and thoughts put forth in the essay are communicated and comprises word usage, sentence usage, paragraphing and fluency of expression. This refers to the overall organization, integration and flow of the essay. Format following the submission guidelines and proper use of footnotes/endnotes; references and bibliography. Has difficulties expressing ideas. Expresses ideas fairly clearly and coherently. Expresses ideas fluently and eloquently. Expresses ideas very fluently and eloquently. Has some limitations organising the ideas and following submission guidelines. Satisfactorily organized. Integration and flow can be better. Some lapses in following submission guidelines. Well organized, integrated and flowing. Format follows guidelines almost completely. Very well organized, integrated and flowing. Format follows guidelines completely. Leadership Develops Daily, not in a Day – John Maxwell 6 Teamwork Interpersonal Skills Rubric (For Peer Rating) Learning Objective: The ability to work effectively with others in a group setting. Your ratings will not be revealed to your team members. Group Name: _______________________________________________ Name of Rater: ______________________________________________ Fill in your members’ names below and Rate on a scale of â€Å"1† to â€Å"6† for each trait Name1 Name2 Name3 Name4 Traits Roles and Responsibility Behaves professionally by upholding responsibility and assuming accountability for self and others in progressing towards the team’s goal. Communication Identifies appropriate mechanisms to coordinate and correspond with team members. Performance Scant Unclear about his/her own role; refuses to take a role in the group; insists to work individually and has limited coordination or communication with others. Evaluation: Scant 1 2 3 4 5 Scant Modes of communication are not appropriate, causing confusion and miscommunication among team members. Evaluation: Scant 1 2 3 4 Scant Does not recognize conflicts or is unwilling to resolve conflicts. Evaluation: Scant 1 Substantially Developed Always fulfills responsibilities; performs his/her role within the group with enthusiasm and demonstrates willingness to work collaboratively. Name5 6 Substantially Developed Substantially Developed Modes of communication are appropriate, and maintains timely communication and correspondence with team members. 5 6 Substantially Developed Substantially Developed Consistently resolves conflicts through facilitating open discussion and compromise. Conflict Resolution Resolves conflicts using a variety of approaches. Contributions Contributes positive input for the team; effectively utilizes one’s knowledge and expertise. 2 3 4 5 6 Substantially Developed Substantially Developed Actively attends and participates in all activities and provides meaningful contribution in articulating ideas and opinions. Scant Largely disinterested in working in a group and refuses to participate; observes passively or is unwilling to share information with other team members. Evaluation: Scant 1 2 3 4 Scant Rarely listens to others and does not acknowledge the opinions that differ from his/her own. 6 Substantially Developed Substantially Developed Engages in respectful relationships with all other members in the team. Embraces and accepts diverse points of view without prejudice. Relationship Maintains cooperative interaction with other team members regardless of individual /cultural differences and respects diverse perspectives. Evaluatio n: Scant 1 2 3 4 5 6 Substantially Developed Leadership Develops Daily, not in a Day – John Maxwell 7 Self Case Study The law of Pain: Good management of bad experiences leads to great growth. † Maxwell (2012) The objective of this individual assignment is to provide an opportunity for participants to learn from their experience at work or working with others by overlaying the concepts and theories covered during the course on the real life challenges. There are two parts to this individual assignment. a. Part 1. To be handed in on Week 3 of the course. The participants will describe some of the challenges/issues/problems about people’s behaviors they encountered at work or when working with people. As a guide, try to limit to not more than 3 challenges. Part 1 should not be more than 1500 words. Try to identify for yourself what you want to learn from this course which will be useful in helping you understand and deal with people you work with in an effective manner. While the list of questions below may not exhaustive, I hope it will help you identify some of the potential issues/problems/challenges you may want to consider: o Think about a conflict which has arisen with one of your co-workers o Do you or your company have any major problems in motivating your or its work force? o How effective is your work group? o Describe your relationship with your boss – do you find it satisfying/dissatisfying? Are there problems in the way in which people use power and influence in your company? o How is change brought about in your company? b. Part 2. The complete assignment is to be handed in during Week 10. In total, this should be no more than 4000 words. The assignment should have the following sections a. Part 1 i. Title of the case ii. Description of the case (from week 3) iii. Why it happened the way it did? iv. What was done about it? b. Part 2 i. Your own analysis of the situation ii. What theories, concepts and frameworks covered in LOB course that may be useful here? iii. Based on your analysis and the theories, concepts and frameworks highlighted, how should the case be resolved? iv. What is your biggest takeaway from this case as a leader? Leadership Develops Daily, not in a Day – John Maxwell 8 OTHER ADMINISTRATIVE MATTERS Late Submission of Assignments Penalties will be imposed for late submissions that are not supported with valid reasons. A penalty of 10 marks will be imposed for each day that the assignment is submitted late. For example, a mark of 65% would become 55% if the assignment is submitted a day late and 45% if it is two days late. In order to ensure equity, students are reminded to stay within the word limit set for each assignment. Academic Integrity Truth, Trust and Justice are at the core of NTU’s shared values. Good academic work includes to a very large extent, honesty and ethical behaviour. The quality of your work as a student is therefore subjected to adhering to principles of academic integrity and to the NTU Honor Code, a set of values shared by everyone in NTU. The content of assignments submitted for grading purposes must be that of your own. You should therefore be diligent in identifying and acknowledging the sources of information used in completing your work (full details must be provided in your reference section). If you feel that the use of the exact wordings from a reference source is the best way to present the ideas, then you must use quotation marks and acknowledge the source. If you choose to summarise the words from a reference, the source must also be acknowledged, as this is not an original piece of work from you. Submitted work must be your own effort and must not duplicate (in whole or in part) the work of others (including other students). As a student, the responsibility falls on you to be familiar with and to apply the principles of academic integrity in all the work you do at NTU. Hence you will need to proactively familiarise yourself with the strategies to avoid all forms of academic dishonesty, including plagiarism, academic fraud, collusion, cheating, etc. Detailed information can be obtained via the academic integrity website at http://academicintegrity. ntu. edu. sg. Pleading ignorance or claiming that one is unaware of the requirements for maintaining academic integrity does not excuse academic dishonesty. As members of the NTU family, this is a responsibility that students and faculty staff alike must uphold at all times. Use of edveNTUre (Blackboard) The edveNTUre system (Blackboard) will be used to facilitate the posting of assignments, course materials and announcements, as well as for interacting with your coursemates and myself. Do ensure that your personal particulars especially your hand-phone number (if you have one) is updated in edveNTUre. This will allow you to receive urgent messages e. g. change in timing for lessons, via SMS from me. Leadership Develops Daily, not in a Day – John Maxwell 9 Overview of Class Schedule Date Mar 13 Mar 20 Mar 27 Mar 3 April 10 April 17 April 24 April 2 May 8 May 15 May 22 May Topic Overview of Organizational Behaviour and Leadership Process Know Yourself: You as a leader (I) Know Yourself: You as a leader (II) Understanding Others: Your Followers (I) Understanding Others: Your Followers (II) Dialogue with A Group Executive Chairman Ov erview of Team Effectiveness Leadership in Teams Overview of Organizational Effectiveness Leadership in Organizations Conversation with a Leadership Coach Conclusion: Leadership in An Age of Uncertainty Leadership Develops Daily, not in a Day – John Maxwell 10 Leadership Is Having an Irrational Sense of Hope Essay Example Leadership Is Having an Irrational Sense of Hope Essay NANYANG BUSINESS SCHOOL MBA 2012-2013 TRIMESTER 1 B6018 LEADERSHIP AND ORGANIZATIONAL BEHAVIOR Course Coordinator/Instructor: Assoc. Prof Lim Beng Chong Office: S3-B2B-63 / E-mail : [emailprotected] edu. sg Class Schedule: Wed evenings 6:15pm 9:30 pm (or Saturday mornings 9:00 am -12:00 noon for extra/postponed sessions) Class Venue: NTU @ one-north SR 502 COURSE DESCRIPTION A leader is a man (woman) who has the ability to get people to do what they don’t want to do, and like it – Harry S. Truman (1954) Few organization and management issues have attracted as much interest and research work as leadership. From politics to the business world to military institutions, people are always searching for that someone, whom they called LEADER, to lead and inspire the people to achieve success or to bring about change. So what is leadership? There are many definitions of leadership in organizations. Almost every author of books has one. Bass (1990), after reviewing the literature, suggests that there are at least 12 different approaches to the definition. What is your definition of leadership? What type of leader are you? How can you be a better leader to your work team or organization? I hope you will begin to think about these questions as you embark on your leadership journey with me in this course. Essentially, effective leaders are those who can mobilize others to get extraordinary or exceptional things done in their work teams or organizations. In today’s organizations, managers are not only responsible for the planning, organizing and controlling functions in their work teams or organizations; they have to accomplish these goals by leading their people. We will write a custom essay sample on Leadership Is Having an Irrational Sense of Hope specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Leadership Is Having an Irrational Sense of Hope specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Leadership Is Having an Irrational Sense of Hope specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Hence, their success as managers is dependent on their ability to motivate and inspire others. In other words, being leaders of their people. From this perspective, success and failure as managers rest squarely on the ability of the managers to understand and manage people at work. Therefore, critical to leadership success is a good knowledge of managing people in organizations or a good grounding in the fundamentals of work behaviour in organizations. Given the above, this course will bring together the leadership literature and the insights on human nature at work from Organization Behaviour. The learning objectives are: †¢ Increase participants’ understanding of people at work as well as of organizations as complex systems by examining organizational behaviour at 3 levels: the individual (self and others), the work team and the larger organizational context. †¢ Increase participants’ understanding of leadership processes and how these are intertwined with an understanding of organizational behaviour. Develop participants’ repertoire of leadership capabilities through greater self-awareness a deeper understanding of the impact of their actions on others – and building leadership habits to better equip them to lead and take effective actions in today’s organizations. Leadership Develops Daily, not in a Day – John Maxwell 1 COURSE OUTLINE â€Å"The Law of Intentionality – Growth doesn’t just happen† Life is now in session. Are you present? Maxwell (2012) The appendix provides a summary of the topics that would be covered for each session. The approach to all sessions will be grounded on participation-centered learning and the course design includes a range of participation-centered activities such as case studies, group exercises and assignments, peer conversations, debates, self-reflection activities and talks by invited guest speakers. [See attached Course Outline table] READINGS PRE-CLASS PREPARATION The study of leadership and work behaviour, given its multidisciplinary nature, entails a fair amount of reading in preparation for the classes. Pre-class readings are essential and participants are expected to prepare the case studies or exercises prior to discussion in class. Two books have been prescribed and each covers different topics and levels of analysis. The relevant chapters for reading from each textbook and additional readings will be given in the detailed course outline. RECOMMENDED TEXTBOOKS IVANCEVICH, J. M. , KONOPASKE, R. and MATTESON, M. T. (2011). Organizational Behavior and Management 9th edition. McGraw – Hill Internation. New York. ULRICH, D. (2010). Leadership in Asia. McGraw-Hill OPTIONAL REFERENCES JOHN MAXWELL (2007). The 21 irrefutable laws of leadership. Thomas Nelson DANIEL LEVI (2007). Group Dynamics for Teams. 2nd edition. Sage Publication ROB GOFFEE and GARETH JONES (2006). Why should anyone be led by you? Harvard Business Press PARTICIPATION ASSESSMENT Class Participation/Sharing. The course is designed to provide ample opportunities for participants to contribute to the class learning by participating actively in the various class activities and by offering proactively their own experiences and insights for the benefits of other participants. This will constitute an important component of participants’ continuous assessment (10% of the total marks). â€Å"The law of Contribution – growing yourself enables you to grow others† – Maxwell (2012). Class Quizzes. Weekly seminars may commence with a short quiz to assess participants’ basic understanding of the concepts and key terms in the prescribed readings for that week. The purpose is to help participants develop a habit of continuous learning- a critical leadership habit. Hopefully, by the end of the course, participants will have built up a repository of knowledge on leadership and organizational behavior. Again, this will constitute another component of the participants’ Leadership Develops Daily, not in a Day – John Maxwell 2 continuous assessment (10% of the total marks). â€Å"the law of Consistency: motivation gets you going – Discipline keeps you growing. † Self Case Study (real life leadership/OB challenge). John McDonnell once said, â€Å"Every problem introduces a person to himself†. As a leader/manager, you are likely to encounter different types of work situations – both positive and negative. As leaders, we can make the mistake but not lose the lesson. Hence there is much to be learned from one’s experiences especially from less positive ones. The objective of this individual assignment is to provide an opportunity for participants to learn from their experience at work or working with others by overlaying the concepts and theories covered during the course on the real life challenges. (10% of the total marks). The law of Pain: good management of bad experiences leads to great growth. † Reflection PaperLeadership Journaling. As we embark on this learning journey together, I strongly encourage course participants keep a journal to note their reflections and thoughts throughout the course. These reflections and thoughts on leadership and organizational behaviour can form the basis for the reflection paper (less than 1000 words) to be submitte d at the end of the course (10% of the total marks). â€Å"The law of Reflection: learning to pause allows growth to catch up with you. Up to 4 x Mini-Group Assignments. Working in teams is part and parcel of organizational life. As leaders, we are expected to lead a team of diverse individuals to achieve a common goal. Many times, we are also members of other teams. Hence being able to lead and willing to be led is an integral part of being a manager. These mini-team assignments are designed to allow participants to work together to achieve a common goal. Hopefully, they can apply the science of leadership and OB in the process and hone their leadership skills (20% of the total marks). The law of influence: the true measure of leadership is influence – nothing more, nothing less. † Final Examination. The examination will be an open-book exam of two and a half hours. Summary of Course Assessment and Requirements: B6018 Max pts Class Participation / Sharing 100 Class Qu izzes 100 Self Case Study (real life leadership/OB challenge) 100 Reflection paper/leadership journaling 100 Up to 4 x Mini-Group Assignments 100 Final examination (open-book) 100 Total 600 ? subject to changes by the instructor during the course % Final score 10 10 10 10 20 40 100 Leadership Develops Daily, not in a Day – John Maxwell 3 ASSESSMENT PLAN Learning Goal Course Learning Objectives Assessment Method -class Quizzes -Self Case Study -Reflection Paper min-group assignments -Open-book examination -Self Case Study -Reflection Paper mini-group assignments -Open-book examination -Peer assessments of the skills demonstrated during Mini-group assignments Acquiring Applying Knowledge To gain an understanding of various concepts of leadership and organisational behaviour, such that students can use the â€Å"most useful† concepts for their professional lives. Assessment Rubrics* Written Assignment Rubric Critical/Creative Thinking To show critical/creative thinking in the evaluation of written ideas and case examples about leadership/OB. Written Assignment Rubric Teamwork and interpersonal skills To improve students’ skills for working with others. Peer Assessment Rubric Leadership Develops Daily, not in a Day – John Maxwell 4 Written Assignment Rubric Criteria Acquiring knowledge and Critical Thinking Description This refers to the breadth and depth of understanding and analysis of the subject/content. Quality of answer assessed by well-considered and supported assertions, arguments, explanations, logic and inferences drawn from accurate interpretation and appropriate use/citation of literature. Range Poor Answer and/or literature cited do not address the question well. Answer is descriptive rather than analytical. Arguments are implicit rather than explicit. Logic and inferences are not clear. Average Answer and/or literature cited generally address the question. There is analysis and arguments but they are weak and broad. Arguments and logic are piece-meal and not integrated. Some issues are discussed adequately and others, less adequately. Minimum description of appropriate application of knowledge, experience and insights. Good Answer addresses the question directly. Literature is appropriately cited to support assertions and arguments. Writing is generally logical and integrated. Nonetheless, answer falls short of the highest standard in some ways, e. g. possible lines of assertion or argument may be missed or neglected. Well argued application of knowledge with clear and logical linkage to personal experience. Relevant insights and new ideas that have considered the practical constraints. Nonetheless, answer falls short of the highest standard in some ways, e. g. , lapses in one or more arguments, inadequate description. Excellent Answer addresses the question directly with breadth and depth. Literature is appropriately cited to support assertions and arguments. Writing is relevant, logical, and well integrated. Mark Awarded Application of knowledge and Creative thinking This refers to the appropriate application of knowledge and linkages to personal insights and experience. Creative insights and ideas are welcome when they are relevant and anchored to realistic/practical challenges. Inappropriate application of knowledge. Inadequate description of experience and insights. Little or no insights. Irrelevant or impractical ideas. Very well argued application of knowledge and boundaries, with clear and logical linkage to personal experience. Relevant insights and new ideas that have considered the practical constraints. Leadership Develops Daily, not in a Day – John Maxwell 5 Quality of Writing – clarity of expression Quality of Writing – Organization and Formatting This refers to how effectively arguments, ideas and thoughts put forth in the essay are communicated and comprises word usage, sentence usage, paragraphing and fluency of expression. This refers to the overall organization, integration and flow of the essay. Format following the submission guidelines and proper use of footnotes/endnotes; references and bibliography. Has difficulties expressing ideas. Expresses ideas fairly clearly and coherently. Expresses ideas fluently and eloquently. Expresses ideas very fluently and eloquently. Has some limitations organising the ideas and following submission guidelines. Satisfactorily organized. Integration and flow can be better. Some lapses in following submission guidelines. Well organized, integrated and flowing. Format follows guidelines almost completely. Very well organized, integrated and flowing. Format follows guidelines completely. Leadership Develops Daily, not in a Day – John Maxwell 6 Teamwork Interpersonal Skills Rubric (For Peer Rating) Learning Objective: The ability to work effectively with others in a group setting. Your ratings will not be revealed to your team members. Group Name: _______________________________________________ Name of Rater: ______________________________________________ Fill in your members’ names below and Rate on a scale of â€Å"1† to â€Å"6† for each trait Name1 Name2 Name3 Name4 Traits Roles and Responsibility Behaves professionally by upholding responsibility and assuming accountability for self and others in progressing towards the team’s goal. Communication Identifies appropriate mechanisms to coordinate and correspond with team members. Performance Scant Unclear about his/her own role; refuses to take a role in the group; insists to work individually and has limited coordination or communication with others. Evaluation: Scant 1 2 3 4 5 Scant Modes of communication are not appropriate, causing confusion and miscommunication among team members. Evaluation: Scant 1 2 3 4 Scant Does not recognize conflicts or is unwilling to resolve conflicts. Evaluation: Scant 1 Substantially Developed Always fulfills responsibilities; performs his/her role within the group with enthusiasm and demonstrates willingness to work collaboratively. Name5 6 Substantially Developed Substantially Developed Modes of communication are appropriate, and maintains timely communication and correspondence with team members. 5 6 Substantially Developed Substantially Developed Consistently resolves conflicts through facilitating open discussion and compromise. Conflict Resolution Resolves conflicts using a variety of approaches. Contributions Contributes positive input for the team; effectively utilizes one’s knowledge and expertise. 2 3 4 5 6 Substantially Developed Substantially Developed Actively attends and participates in all activities and provides meaningful contribution in articulating ideas and opinions. Scant Largely disinterested in working in a group and refuses to participate; observes passively or is unwilling to share information with other team members. Evaluation: Scant 1 2 3 4 Scant Rarely listens to others and does not acknowledge the opinions that differ from his/her own. 6 Substantially Developed Substantially Developed Engages in respectful relationships with all other members in the team. Embraces and accepts diverse points of view without prejudice. Relationship Maintains cooperative interaction with other team members regardless of individual /cultural differences and respects diverse perspectives. Evaluatio n: Scant 1 2 3 4 5 6 Substantially Developed Leadership Develops Daily, not in a Day – John Maxwell 7 Self Case Study The law of Pain: Good management of bad experiences leads to great growth. † Maxwell (2012) The objective of this individual assignment is to provide an opportunity for participants to learn from their experience at work or working with others by overlaying the concepts and theories covered during the course on the real life challenges. There are two parts to this individual assignment. a. Part 1. To be handed in on Week 3 of the course. The participants will describe some of the challenges/issues/problems about people’s behaviors they encountered at work or when working with people. As a guide, try to limit to not more than 3 challenges. Part 1 should not be more than 1500 words. Try to identify for yourself what you want to learn from this course which will be useful in helping you understand and deal with people you work with in an effective manner. While the list of questions below may not exhaustive, I hope it will help you identify some of the potential issues/problems/challenges you may want to consider: o Think about a conflict which has arisen with one of your co-workers o Do you or your company have any major problems in motivating your or its work force? o How effective is your work group? o Describe your relationship with your boss – do you find it satisfying/dissatisfying? Are there problems in the way in which people use power and influence in your company? o How is change brought about in your company? b. Part 2. The complete assignment is to be handed in during Week 10. In total, this should be no more than 4000 words. The assignment should have the following sections a. Part 1 i. Title of the case ii. Description of the case (from week 3) iii. Why it happened the way it did? iv. What was done about it? b. Part 2 i. Your own analysis of the situation ii. What theories, concepts and frameworks covered in LOB course that may be useful here? iii. Based on your analysis and the theories, concepts and frameworks highlighted, how should the case be resolved? iv. What is your biggest takeaway from this case as a leader? Leadership Develops Daily, not in a Day – John Maxwell 8 OTHER ADMINISTRATIVE MATTERS Late Submission of Assignments Penalties will be imposed for late submissions that are not supported with valid reasons. A penalty of 10 marks will be imposed for each day that the assignment is submitted late. For example, a mark of 65% would become 55% if the assignment is submitted a day late and 45% if it is two days late. In order to ensure equity, students are reminded to stay within the word limit set for each assignment. Academic Integrity Truth, Trust and Justice are at the core of NTU’s shared values. Good academic work includes to a very large extent, honesty and ethical behaviour. The quality of your work as a student is therefore subjected to adhering to principles of academic integrity and to the NTU Honor Code, a set of values shared by everyone in NTU. The content of assignments submitted for grading purposes must be that of your own. You should therefore be diligent in identifying and acknowledging the sources of information used in completing your work (full details must be provided in your reference section). If you feel that the use of the exact wordings from a reference source is the best way to present the ideas, then you must use quotation marks and acknowledge the source. If you choose to summarise the words from a reference, the source must also be acknowledged, as this is not an original piece of work from you. Submitted work must be your own effort and must not duplicate (in whole or in part) the work of others (including other students). As a student, the responsibility falls on you to be familiar with and to apply the principles of academic integrity in all the work you do at NTU. Hence you will need to proactively familiarise yourself with the strategies to avoid all forms of academic dishonesty, including plagiarism, academic fraud, collusion, cheating, etc. Detailed information can be obtained via the academic integrity website at http://academicintegrity. ntu. edu. sg. Pleading ignorance or claiming that one is unaware of the requirements for maintaining academic integrity does not excuse academic dishonesty. As members of the NTU family, this is a responsibility that students and faculty staff alike must uphold at all times. Use of edveNTUre (Blackboard) The edveNTUre system (Blackboard) will be used to facilitate the posting of assignments, course materials and announcements, as well as for interacting with your coursemates and myself. Do ensure that your personal particulars especially your hand-phone number (if you have one) is updated in edveNTUre. This will allow you to receive urgent messages e. g. change in timing for lessons, via SMS from me. Leadership Develops Daily, not in a Day – John Maxwell 9 Overview of Class Schedule Date Mar 13 Mar 20 Mar 27 Mar 3 April 10 April 17 April 24 April 2 May 8 May 15 May 22 May Topic Overview of Organizational Behaviour and Leadership Process Know Yourself: You as a leader (I) Know Yourself: You as a leader (II) Understanding Others: Your Followers (I) Understanding Others: Your Followers (II) Dialogue with A Group Executive Chairman Ov erview of Team Effectiveness Leadership in Teams Overview of Organizational Effectiveness Leadership in Organizations Conversation with a Leadership Coach Conclusion: Leadership in An Age of Uncertainty Leadership Develops Daily, not in a Day – John Maxwell 10

The Applications of Technology in the First Decade of the TwentyFirst Century essays

The Applications of Technology in the First Decade of the TwentyFirst Century essays The Applications of Technology in the First Decade of the Twenty-First Century A quote I heard many times when I was in high school and which I now know traces back to Sir Francis Bacon, one of our earliest scientist or philosophers as they were then called, is the statement "Knowledge Is Power." Today, I believe that the fuller, more correct statement is to say, "the application of knowledge is power." The study of science, and technology subjects will broader our opportunities in life. As we continue to advance to the 21st century- now lesser than 30 days away-we are well aware that technology is possibly the hottest industrial commodity around the world today. In the years ahead, it will be an increasingly critical factor in determining the success or failure of businesses. It is the fuel many of us are looking at to help us win this race to the 21st century. To do that, we should make technology matter. In this paper I am going to share my technology forecasts. I try to focus on my new forecasts a decade into the future - the first decade of the 2 1st century, because that is how far most businesses need to be looking ahead. There has never been a neutral or value-free, technology. All technologies are power. They evoke economic and social consequences in direct proportion to their dislocation of the existing economy and its institutions. I believe that technologies such as: biotechnology and genetic engineering, intelligent materials, the miniaturization of electronics, and smart manufacturing systems, and controls, will be the hottest technologies in the next decade. I am going to put together a list of what I think as the top ten innovative products that will result from those technologies. Number one on the list is something we call genetic. There are pharmaceutical products that will come from the massive genetic research going on around the world today. In ten years, we will have new ways to treat many of ...

REFLECTION ON RESEARCH AND METHODOLOGICAL CHOICES IN THREE ACADEMIC Essay

REFLECTION ON RESEARCH AND METHODOLOGICAL CHOICES IN THREE ACADEMIC ARTICLE ON THEORY OF COMPLIANCE - Essay Example This write up presents the analysis of three articles dealing with different ideas regarding customer compliance. Casabov and Da-Cuhna (2004) evaluated whether call center services are comprised of client centricity or by control of customer by employees. Dellande and Nyer (2007) studied the impact of public commitment to customer compliance, while Dellande, Gilly and Graham (2004) evaluated the providers’ role in gaining compliance. Casabov and Da-Cuhna (2004) studied two Brazilian call centres seeking to determine whether the service interfaces fortitudes were customer guided or depended on the control of employees over the customers. The enquiry adopted the use of direct surveillance and semi structured interviews to collect the information. The information was collected from managers, overseers and technicians. The researchers carried out 33 interviews and two-week observations in two call centres. The study indicated that control was extensively practiced and did not resu lt in prolonged customer dissatisfaction. Dellande, Gilly and Graham (2004) evaluated the role of service provider in ensuring compliance. They used weight loss subjects from Lindora Comprehensive Weight Control. Lindora uses a platform based on medicine to regulate weight. The program has clinics throughout southern California. Data was collected by use of questionnaires disseminated to nurses and patients, use of archival data, and interviews. The data analysis method used was the PLS structural equation method given the complex mathematical nature of the data presented. They found out that provider expertise determined client’s role clarity, which in turn affected compliance. Attitudinal homophily was a significant factor in influencing compliance. Further, they concluded that role clarity, and role ability influence compliance. Dellande and Nyer (2007) evaluated the effect of public pledge on acquiescence. The study seeks to investigate the role of open commitment in gain ing client acquiescence. The study collected data using 3 x 2 full factorial designs employing three levels of commitment. They engaged the use of median split to generate two ranks of SNI (low and high). The subjects were drawn from an online marketing introductory course. 102 students participated but 96 completed the study. The researchers evaluated the effect of an open declaration to conserve paper on the students’ continued conservation of papers during the term. The researchers found out that people who made an open declaration to conserve papers conserved more papers that those who made private declarations and those who did not make any pledge. Further, those who made private declaration conserved more than those who did not make any pledges. Part two: Methodological evaluation of the articles Casabov and Da-Cuhna (2004): Employee Control in Call Centers The methodology employed in the article tackling the call centers service deliveries in two Brazilian call centers employed the use of exposed surveillance, where the researcher were strategically placed to view the reactions of the customers for two weeks. The study also engaged the use of semi-structured questionnaires to 33 employees of the two call centers. The respondents included call centers managers, their supervisors and the operative staff members. The sample size in qualitative researches has been debated by various scholars in an attempt to identify the ideal size. Stead, Struwig and Struwig (2001, p.

Strategic human resource management in tourism and hospitality Essay

Strategic human resource management in tourism and hospitality - Essay Example The SHRM approach focuses on long-term HR issues and macro-concerns such as organizational culture, values, commitment, and structure, among other things. In this view, Strategic HRM guides organizational decisions concerning personnel recruitment, training, development, performance management, and appraisal; personnel relations strategies, policies, and practices are also a key concern to SHRM. Unlike the traditional HRM, SHRM is an integrated approach in that its HRM strategies are integrated both with the business strategy and with one another. Strategic HRM plays a very crucial role in the tourism and hospitality industry because it leads to efficiency in service delivery and a multiplicity of competitive advantages for industry players (Baum, 2006). Some of the major challenges facing organizations and managers in the highly competitive tourism and hospitality sector are to do with recruiting, developing and maintaining a committed and competent workforce. To keep the workforce well managed, well-motivated, and focused on providing high-quality products and services to the increasingly demanding and discerning customers is another major concern for organizations and managers in the Tourism and Hospitality industry. ... Other major issues of great concern to long term HRM planning include changes in organizational structure and culture, matching resources to future requirements, development competitive advantages, management of knowledge, and change management. Strategic HRM enables the organizations to meet human capital requirements and to develop process capabilities i.e. the ability achieve outcomes more effectively. The aim of long term HRM is to identify all issues relating to the workforce that affect or they are affected by the strategic direction of the organization (Nickson, 2012); this enables the organization to make remedial interventions beforehand. In this respect, critical concerns of HRM such as choice of top management and formation of healthy human resource relations are crucial to every organization. HRM underscores the need for planning, matching HRM activities, and policies to business strategies; it also underscores the need for organizations to consider utilization of their w orkforce as a strategic source competitive advantage. McDonalds Restaurants SHRM McDonalds is one of the many organizations operating in the tourism and hospitality industry in general and the food industry in particular; McDonalds began in the USA back in the year 1955 with a single restaurant. Since it opened to date, McDonalds has become the world’s largest and fastest growing Quick Service restaurant with over $30 billion worth of sales (Chirantan, 2013). Today, McDonalds operates about 21,000 stores in over 101 countries in the world with plans of expansion in the future by opening an additional 3200 stores (Business2000, n.d). The food industry is a highly competitive sector that requires all players to maintain high standards of service, customer satisfaction, and hygiene.

Riordan Manufacturing Essay Example | Topics and Well Written Essays - 500 words

Riordan Manufacturing - Essay Example The first and the foremost requirement is to keep track of the information regarding past sales and this is deemed important as it helps keep track of the income and sales in addition to enabling the company to provide better services to the customer. Another important aspect is that the migration towards the CRM system will reduce the storage costs by huge margins. In addition to storing information concerning past sales, the company is also desirous of having all details concerned with market surveys to be stored in the new information system that is proposed to be developed as it enabled the company to refer past trends with ease and accuracy thereby enabling it to take the appropriate decisions. A major requirement of the new software system is that it must provide an integrated environment wherein all salespersons would be able to maintain their individual information, but the data would always be available so that need of the customer can be better anticipated. The company is also desirous of using the new system that is

Music value chain

Music value chain 1. Introduction The music industry has been facing radical changes during the last few decades due to the introduction of IS technologies which have reshaped it in depth. More particularly the music value chain has been experiencing an intensive change and evolution in many aspects: the distribution to consumer is more direct, intermediating parties are reducing and prices are constantly changing. The internet, an open information system, legally and illegally paves the way to the creation of a fresh music product, offering more choices to consumers. Consumers are now able to listen to music in electronic forms: MP3s and ringtones are procured in a large scale through internet. The IS delivery vehicle has undoubtly added value to the consumers. But what about the â€Å"Big 4† music companies?[1] How have they accepted this major shift in their business industry? Have they tried to resist or more essentially are they able to resist and is that kind of reaction to their best interest? The industry that celebrated its success in the Nineties now has to restate its position. The numbers are alerting: â€Å"Die Welt† newspaper reports a 16% dropping turnover for sound storage media. Nonetheless the music industry story has not yet ended. It is rather being written from the beginning. Since the old business model does not function at all under the shade of the IS, companies have to use the new technologies and cope with the fast pacing development. In my opinion what is most of the times considered as danger could be proved a great opportunity. The music industry is not perishing; it is just reforming. People will always need music and music companies will continue to exist as long as they decide to adapt to the new IS reality. We are referring to a reformation of something that could be an entirely innovative business opportunity. Apple with the first online music store, i-Tunes, paves the way to a new era and steals a big piece of the music market pie. 2. The music industry: A continuously reshaping industry The music industry history is mainly a story of innovation that goes back to the 18th century. Music creation is as old as human existence but the effort to market and commercialize music counts only a few centuries; In the mid 18th century composers like Amadeus Mozart started searching ways to sell their music and performances to the general public. In the 19th century sheet music, a hand-written or printed form of musical notation, was the core product sold by the music industry but it conveyed an important limitation: it was addressed to a particular audience, people who could read music notation. In the 20th century the sheet industry was replaced by the â€Å"record industry†. The source that led to this reshaped environment was technological innovation. The label corporations commonly known as the â€Å"Big 6†: BMG, EMI, MCA, PolyGram, Sony and WEA, dominated the music industry. Today the â€Å"Big 6† have transformed into the â€Å"Big 4† after Sony merged with BMG. The following graph depicts each labels share[2]. The most important stages in music industrys evolution in the 20th century were: The introduction of cassettes (around 1960). The introduction of walkman: The era of transportable music begins (around 1980s). The introduction of CDs: CDs opened a window of wide capabilities for music consumers. (1990). At this point the music industry boomed: the market growth was huge and mark ups were fairly large. Nevertheless the CD fairy tale would soon come to an end: After 1995 the market started inevitably shrinking. The increasing internet penetration along with the large price decline of hardware and software enhanced the IT industry development. The music industry was not unaffected by the emerging transmission possibilities of digital information, which could take the form of music information as well. It was time for digital distribution and digital production to take the lead. The technological improvements created a safe ground for entrepreneurs to step in: They had the tools and it was about time to put them together and create the opportunity. Further on we will refer to two successful business models that give us a good idea of what the future music industry will be all about: Napster and Apples i-tunes. 3. Recent trends and challenges emerging from the use of IT and IS in the music industry.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  As stated the music industry has been experiencing a variety of challenges because of the fast pacing technological development. New forms of competition have entered the business game antagonising the â€Å"Big 4† and deeply transforming the music value chain. All major stakeholders in the business -artists, consumers and companies- have been affected in numerous ways. The music companies are on the side of the losers: They have tried to resist and have won some battles but they knew from the start that eventually the war would be lost. The technological development cannot be stopped as the earth will not stop revolving around the sun. a. Digital technologies. Which where the core technological developments that have led to the reformation of the music industry? According to Nguyen-Khac T. Q.[3], the parallel evolution of the following four technologies has created an amazingly new business environment: Software development has enabled a fast exchange of data through internet. Compression technology and encryption solutions are only some of the tools currently used by consumers. Additionally, the use of user friendly operation systems (like Windows in contrast to MS-Dos) has enabled people of different backgrounds, ages and abilities to take advantage of all benefits offered by a PC. Hardware development. Personal PC was not always a massive product due to its high cost. Throughout the years prices declined thanks to the decreasing costs that led to massive production (economies of scale). Transportation technology development and more essentially the appearance of internet. The innovation of P2P and network technology. The impact of the above development has been severe for the music industry. A demonstrative example concerning the way P2P affected the music industry was Napster. The illegal download platform Napster was a file sharing service which took advantage of the P2P file sharing technology. The way P2P works is depicted below.[4] Napster became popular in college campuses. The main idea was that each person connected to the network had to share a portion of his private music library in exchange to download everything anyone else had made available. The transaction costs were limited to the connection fee. The result was that all of a sudden an enormous library of music, of all kinds, was created. RIIA brought Napster to court and Napster eventually lost the trial however its pattern has been the source of inspiration for other similar concepts. Although Napster was shut down the decline of the â€Å"Big 4† revenues did not stop. In contrast it was enhanced by the negative publicity emerging by the law sue against Napster. In addition to Napster and P2P networks, the general hardware and software development has enabled consumers copy and save digital music data for private use on their computers. This phenomenon was called piracy but some consumers have considered it as a fair game since the music companies have gained millions for decades now by imposing prices with high profit margins taking advantage of the oligopoly they have created. Moreover consumers in the past were obliged to buy songs in the form of â€Å"album batches†, paying an entire album even though they were truly interested to obtain 2 or 3 songs which were worth spending money for. The use of new technologies enables consumers to resist to this type of constraints, imposed by the music companies. The music companies have iteratively launched campaigns against piracy nevertheless they cannot bend the existing consumer behavior which is based on the perception that exchanging music is a non harmful procedure containing no ethic al dilemmas. b. New technologies leading a new business model: The traditional model versus the new e-value chain model. Under the shade of IS and IT the music value chain has been transformed to an â€Å"e-chain†. In the traditional model there was a tangible product the CD but in the new model the product is intangible; it is the information itself. In the Australian Conference on Information Systems the following conceptual model was presented.[5] As depicted, in the new model, the MP3 file -now considered as the product- is distributed to consumers through online music stores, mobile content providers or artist websites. Moreover music can now be recorded in home studios instead of professional recording studios and be distributed in the already described ways instead of being sold in the form of CDs, through retail stores. The benefits acquired by this new model concerns mainly consumers but also the â€Å"music product† suppliers. First of all the cost of production is substantially reduced and the manufacturing costs are completely eliminated. Also intermediaries, mainly distributors are kicked out of the supply chain since they are not needed. All these changes have as a result a minimum cost for the music provider, easy and fast access to the product for the consumer who also has the chance to pick products (music tracks) in an appealing price and according to his preferences. This dynamic and flexible structure will eventually lead to the proliferation in the number of people involved in the supply chain. Additionally the role of the consumer and artist is now more essential. It is not anymore a game of four since there are no barriers (high production cost, competitive advantage due to full vertical integration) to enter this reformed music industry. c. Current market trends: The financial impact of IT and IS on the ‘Big 4 As previously analyzed the â€Å"Big 4† have developed an aggressive strategy against the new business environment emerging from the development of IS and IT. Even though they managed to shut down Napster practically they are unable to stop the creation of similar models. Even worse they insist on retaining the traditional model and hesitate to take the next step. Agility seems to be one of their least considerations and thats why it is no surprise each year their revenues are dramatically declining. Even if the music market is facing a shrinking trend, the digital sales piece of the pie is getting larger. According to IFPI revenues for cassettes, CDs and vinyl in the world dropped 25%, from $38.6 billion in 1999 to $29 billion in 2007.[6] Analysts at Forrester Research state that â€Å"music sales in the US will decline to $9.2 billion in 2013, from $10.1 billion in 2008†[7]. 4. The future While the music companies remained oblivious to the technological changes the music economy was reshaping and a company unrelated to music made the decisive step to create an innovative business model based on online legal distribution taking advantage of the benefits provided by mp3 files. This company was Apple who literally took the bread out of the mouth of the music companies. In 2003 it officially launched the first online music store: i-Tunes. The price model used was very attractive to consumer: each download cost 0.99 cent. Apple managed to offer a one stop shop to customers by exploiting the internet and digital distribution options. This awe inspiring impetus in the music industry panicked the music companies. They tried to defend their market share against digital distribution through law sues and merges instead of being flexible and adoptive to the increasingly transforming environment and making use of the new tools offered by the development of IT and IS. That enabled Apple to made the check mat move. The core competencies of Apples platform are speed, usability and cost effectiveness. Apples success was remarkable; in its first two online weeks it sold over two million songs[8]. This fact was largely due to the highly integrated system used. The music companies, now more than ever, have to create their own business model of an online music supply pattern. The use of IT in music industry can be considered an order winner for Apple whereas for the â€Å"Big 4† an emerging necessity to keep them in business. Current trends show that the use of IT will become an order qualifier. While executives of the music companies like John Rose, a former executive of EMI appear reluctant, believing that nothing ensures â€Å"that digital economics can make up for the drop in physical†[9] Atlantic, a unit of Warner Music Group claims that half of its sales come from digital music product sales. The future belongs to the digital music business and even if the core product music tracks in the form of mp3- does not make up for the losses from CD sales there are many supportive products such as: ringtones, ringbangs, subscription services that can compensate. 5. Conclusion As analyzed the use of IT and IS has brought a revolution in the music industry: Customers attain more bargaining power since the monopoly of â€Å"The Big 4† converted into a world of many â€Å"dot† choices. The exploitation of the benefits created by the recent developments has proved profitable; i-Tunes and Atlantic are the most prominent examples. Hence, there is a great opportunity ahead, if innovation is perceived to generate revenues and if more direct distribution options are used to cut off costs. The music companies have a negative perception about the use of open information systems in selling music and tried ineffectively to fight back. Instead they should have tried to respond to the challenge and reform their business model in order to survive in the music market. Being reluctant to adopt the new technology only gives way to companies such as Apple to take the lead along with their business share. 6. Bibliography Arango T., November 26 2008. â€Å"Digital Sales Surpass CDs at Atlantic† New York Times. Emerson G. M., 2007. â€Å"The Apple iTunes Music Store: How Apple Got it Right†, Advertizing and marketing report. http://www.admarketreview.com/public_html/air/ai200308.html (Glen Emerson Morris has been a senior consultant for Yahoo!, Ariba, WebMD, Inktomi, Apple, and Adobe.) Moloney, Belinda; Cybulski, Jacob; and Nguyen, Lemai, â€Å"Value Perception in Music Information Systems† (2008). ACIS 2008 Proceedings. Paper 73 Nguyen-Khac T. Q., 2003. The music industry in a dilemma (research paper for the ITS conference Helsinki, August 2003. http://en.wikipedia.org/wiki/Music_industry#History Sony BMG, Universal, Warner, EMI World music market sales shares, according to IFPI (2005) from http://en.wikipedia.org/wiki/Music_industry#History Nguyen-Khac T. Q., 2003. The music industry in a dilemma (research paper for the ITS conference Helsinki, August 2003 Nguyen-Khac T. Q., 2003. The music industry in a dilemma (research paper for the ITS conference Helsinki, August 2003. Moloney, Belinda; Cybulski, Jacob; and Nguyen, Lemai, â€Å"Value Perception in Music Information Systems† (2008). ACIS 2008 Proceedings. Paper 73 http://en.wikipedia.org/wiki/Music_industry Arango T., November 26 2008. â€Å"Digital Sales Surpass CDs at Atlantic† New York Times. Emerson G. M., 2007. â€Å"The Apple iTunes Music Store: How Apple Got it Right†, Advertizing and marketing report. http://www.admarketreview.com/public_html/air/ai200308.html Glen Emerson Morris has been a senior consultant for Yahoo!, Ariba, WebMD, Inktomi, Apple, and Adobe. Arango T., November 26 2008. â€Å"Digital Sales Surpass CDs at Atlantic† New York Times.

vietnams struggle :: essays research papers fc

Vietnam’s Stuggle   Ã‚  Ã‚  Ã‚  Ã‚  To say the United States was â€Å"dragged† into the bloody mess that became Vietnam is to ignore the historical record. The question of whether or not the U.S. should have been fighting over there is of course a different matter. One thing that cannot be questioned however, is the bravery and honor of soldiers who fought and died for their country.   Ã‚  Ã‚  Ã‚  Ã‚  French Indochina, which included Vietnam, Cambodia, and Laos, was occupied by Japanese forces during World War II. Vietnamese Communists leader Ho Chi Minh and his Viet Minh movement organized strong resistance against the Japanese and in 1945 declared Vietnam an independent republic.   Ã‚  Ã‚  Ã‚  Ã‚  Fearful of the spread of communism, the United States supported restoration of French rule over Vietnam. When fighting erupted between France and the Viet Minh in 1947 the Americans aided the French and backed the French sponsored government of Emperor Bao Dai. By 1953 the US was providing 80 percent of the cost of France’s war effort.   Ã‚  Ã‚  Ã‚  Ã‚  This small village along the border of Laos and North Vietnam was chosen as a forward fire base by the French to draw the Viet Minh into a set piece battle, one they felt certain they would win. On November 23, 1953 six French parachute battalions landed to take up positions at Dien Bien Phu. By March the garrison had grown to 16,000 men including French Legion troops and Thai battalions.   Ã‚  Ã‚  Ã‚  Ã‚  Viet Minh General Vo Nguyen Giap saw this as an opportunity to deal the French a heavy blow. With all effort and speed that his forces could muster artillery, mortars and troops were brought in to occupy positions in the hills surrounding Dien Bien Phu. On the eve of battle the Viet Minh had some 60,000 men in five divisions with 200 artillery pieces including anti-aircraft when the airstrip was captured on March 18 heavy anti-aircraft and rocket launchers compared to the 28 guns the French had.   Ã‚  Ã‚  Ã‚  Ã‚  The attack opened up on March 13, 1954 with a massive artillery barrage. Infantry assaults soon followed. With darkness came stealthy attacks along the perimeter. Day after day this was the pattern of events at Dien Bien Phu. The well disciplined French troops repulsed the enemy again and again but were denied supplied drops from aircraft when the airstrip was captured on March 18. Heavy anti-aircraft fire kept transports away throughout the fighting.   Ã‚  Ã‚  Ã‚  Ã‚  Finally on May 7, 1954 with no ammo and no supplies the defenders were overrun, effectively ending the struggle, which had been going on since 1946.